Google Ads Case Study – Clothing Brand (Pakistan & USA)
Industry: Fashion & Apparel
Markets: Pakistan & USA
Objective: Scale online sales through advanced tracking, CRO improvements, and high-performing Google Ads campaigns
What We Did
- Enhanced Tracking:
Implemented advanced conversion tracking for accurate performance measurement. - Conversion Rate Optimization (CRO):
Improved website speed, design, and product page SEO. Added reviews to increase buyer trust. - Merchant Center Setup:
Optimized feed and improved store rating to ensure Shopping eligibility and visibility. - Strategic Campaign Structure:
Launched 4 Search campaigns—Branded and Non-Branded for each region.
Added Shopping and Performance Max (Feed-Only) campaigns to maximize reach and sales potential. - Daily Optimization:
Consistent bid adjustments, keyword refinement, and performance tracking across campaigns.
Results (Mar 26 – Apr 22, 2025)
- Conversion Value: Rs 14.8M
- ROAS: 8,019%
- Conversions: 1.59K
- Ad Spend: Rs 185K

Google Ads Case Study – Pond Products Store (USA)
Industry: Home & Garden (Pond Supplies)
Market: United States
Goal: Drive qualified traffic and boost sales through optimized campaigns
Approach
- Campaign Strategy:
Launched a combination of Search, Shopping, and Performance Max campaigns with varied bidding strategies tailored to each product category. - Custom Campaign Structures:
Segmenting campaigns by product type and intent level (branded vs. non-branded) to enhance targeting and budget control. - Conversion Tracking:
Implemented conversion tracking to accurately measure purchase behavior and campaign impact. - Ongoing Optimization:
Continuously refined bidding, audience signals, and asset groups to drive better performance.
Results (September 1–30, 2024)
- Purchases: 13.26
- Ad Spend: $2.14K
- Conversion Value: $13.3K
- ROAS: 624.59%

Case Study: Optimizing Google Ads for a Premium Jacket Brand in USA
Overview
Category: Jackets / Outerwear
Markets: Pakistan (seasonal), USA (year-round)
Goal: Drive qualified traffic and boost sales through optimized campaigns
Strategy & Implementation
1. Enhanced Tracking for Accurate Performance
- Set up enhanced conversions and server-side tracking.
- Integrated GA4 with Shopify for behavior analysis (product views, cart abandonment).
- Enabled offline conversion tracking for phone and WhatsApp orders in Pakistan.
2. Store Conversion Optimization
- Added 360° product views and video demos to showcase quality.
- Introduced size guides and live chat to reduce returns.
- Improved mobile speed (Core Web Vitals > 90).
- Optimized meta titles and descriptions targeting keywords like “men’s waterproof jackets” and “winter coats USA.”
- Added 360° product views and video demos to showcase quality.
3. Google Merchant Center & Feed Setup
- Structured feed with GTINs (USA) and custom labels (e.g., Winter Collection).
- Prioritized high-margin SKUs using feed rules.
- Integrated seller ratings for added credibility.
4. Campaign Architecture
- Search Campaigns:
- Branded (USA & Pakistan): “BrandName Jackets,” including variations
- Non-Branded (USA): “best ski jacket 2025”
- Non-Branded (Pakistan): “affordable winter coats Lahore”
- Search Campaigns:
- Performance Max (Feed-Only):
- Seasonal asset groups (e.g., Winter Sale)
- Portfolio bidding strategies to exclude underperformers
5. Daily Optimization
- Increased bids in USA cities with snow forecasts
- Tailored ad copy: “10-Year Warranty” (USA), “Cash on Delivery” (Pakistan)
- Added negative keywords like “free jackets” and “used”
Results
- ROAS: 740.95%
- USA: 65% of conversions from Shopping campaigns
- Pakistan: 40% lower cost on branded keywords via smart bidding
Next Steps
- Launch YouTube ads featuring product durability tests
- Test Discovery ads for cart abandoners
- Introduce local inventory ads for U.S. retail partners

Driving Growth in the Automotive Industry with Google Ads
In just the last 3 months, we helped an automotive client achieve remarkable results using a targeted Google Ads strategy:
📈 $394K in revenue
💰 $68.8K in ad spend
🔥 5.72x ROAS
These results were fueled by a high average order value (AOV) and a smart campaign structure, including:
✅ Standard Shopping
✅ Catch-All Shopping Campaign
✅ Performance Max (split by product category)
✅ Branded & Non-Branded Search
✅ Dynamic Remarketing on Display
✅ YouTube Shorts for Remarketing
We didn’t just grow — we grew with strong profitability. 📊 The chart below highlights the momentum we built over time.

2024 eCommerce Success Story! (luxury jacket brand)🚀
Excited to recap the incredible performance we delivered for one of our eCommerce clients through Google Ads this past year! 💼📈
📊 2024 Highlights:
💸 Ad Spend: €78.2K
💰 Revenue: €675K
📦 Conversions: 2.98K
📈 ROAS: 8.63x
Our success was driven by a well-balanced, strategic campaign mix, including:
✅ Performance Max
✅ Standard Shopping
✅ Branded & Non-Branded Search
✅ Remarketing (YouTube & Display)
This growth is a testament to the power of data-driven decisions, creative testing, and campaign layering.
