Google Ads Case Study – Clothing Brand (Pakistan & USA)

Industry: Fashion & Apparel

Markets: Pakistan & USA

Objective: Scale online sales through advanced tracking, CRO improvements, and high-performing Google Ads campaigns

What We Did

  • Enhanced Tracking:
    Implemented advanced conversion tracking for accurate performance measurement.
  • Conversion Rate Optimization (CRO):
    Improved website speed, design, and product page SEO. Added reviews to increase buyer trust.
  • Merchant Center Setup:
    Optimized feed and improved store rating to ensure Shopping eligibility and visibility.
  • Strategic Campaign Structure:
    Launched 4 Search campaigns—Branded and Non-Branded for each region.
    Added Shopping and Performance Max (Feed-Only) campaigns to maximize reach and sales potential.
  • Daily Optimization:
    Consistent bid adjustments, keyword refinement, and performance tracking across campaigns.

Results (Mar 26 – Apr 22, 2025)

  • Conversion Value: Rs 14.8M
  • ROAS: 8,019%
  • Conversions: 1.59K
  • Ad Spend: Rs 185K

Google Ads Case Study – Pond Products Store (USA)

Industry: Home & Garden (Pond Supplies)

Market: United States

Goal: Drive qualified traffic and boost sales through optimized campaigns

Approach

  • Campaign Strategy:
     Launched a combination of Search, Shopping, and Performance Max campaigns with varied bidding strategies tailored to each product category.
  • Custom Campaign Structures:
     Segmenting campaigns by product type and intent level (branded vs. non-branded) to enhance targeting and budget control.
  • Conversion Tracking:
     Implemented conversion tracking to accurately measure purchase behavior and campaign impact.
  • Ongoing Optimization:
     Continuously refined bidding, audience signals, and asset groups to drive better performance.

Results (September 1–30, 2024)

  • Purchases: 13.26
  • Ad Spend: $2.14K
  • Conversion Value: $13.3K
  • ROAS: 624.59%

Case Study: Optimizing Google Ads for a Premium Jacket Brand in USA

Overview

Category: Jackets / Outerwear

Markets: Pakistan (seasonal), USA (year-round)

Goal: Drive qualified traffic and boost sales through optimized campaigns

Strategy & Implementation

1. Enhanced Tracking for Accurate Performance

  • Set up enhanced conversions and server-side tracking.
  • Integrated GA4 with Shopify for behavior analysis (product views, cart abandonment).
  • Enabled offline conversion tracking for phone and WhatsApp orders in Pakistan.                  

2. Store Conversion Optimization

    • Added 360° product views and video demos to showcase quality.
    • Introduced size guides and live chat to reduce returns.
    • Improved mobile speed (Core Web Vitals > 90).
    • Optimized meta titles and descriptions targeting keywords like “men’s waterproof jackets” and “winter coats USA.”

3. Google Merchant Center & Feed Setup

  • Structured feed with GTINs (USA) and custom labels (e.g., Winter Collection).
  • Prioritized high-margin SKUs using feed rules.
  • Integrated seller ratings for added credibility.               

4. Campaign Architecture

    • Search Campaigns:
       
      • Branded (USA & Pakistan): “BrandName Jackets,” including variations
      • Non-Branded (USA): “best ski jacket 2025”
      • Non-Branded (Pakistan): “affordable winter coats Lahore”
  • Performance Max (Feed-Only):
     
    •  Seasonal asset groups (e.g., Winter Sale)
    •  Portfolio bidding strategies to exclude underperformers

5. Daily Optimization

  • Increased bids in USA cities with snow forecasts
  • Tailored ad copy: “10-Year Warranty” (USA), “Cash on Delivery” (Pakistan)
  • Added negative keywords like “free jackets” and “used”     

Results 

  • ROAS: 740.95%
  • USA: 65% of conversions from Shopping campaigns
  • Pakistan: 40% lower cost on branded keywords via smart bidding                                   

Next Steps

  • Launch YouTube ads featuring product durability tests
  • Test Discovery ads for cart abandoners
  • Introduce local inventory ads for U.S. retail partners                              

Driving Growth in the Automotive Industry with Google Ads

In just the last 3 months, we helped an automotive client achieve remarkable results using a targeted Google Ads strategy:

📈 $394K in revenue
💰 $68.8K in ad spend
🔥 5.72x ROAS

These results were fueled by a high average order value (AOV) and a smart campaign structure, including:
✅ Standard Shopping
✅ Catch-All Shopping Campaign
✅ Performance Max (split by product category)
✅ Branded & Non-Branded Search
✅ Dynamic Remarketing on Display
✅ YouTube Shorts for Remarketing

We didn’t just grow — we grew with strong profitability. 📊 The chart below highlights the momentum we built over time.

2024 eCommerce Success Story! (luxury jacket brand)🚀

Excited to recap the incredible performance we delivered for one of our eCommerce clients through Google Ads this past year! 💼📈

📊 2024 Highlights:
💸 Ad Spend: €78.2K
💰 Revenue: €675K
📦 Conversions: 2.98K
📈 ROAS: 8.63x

Our success was driven by a well-balanced, strategic campaign mix, including:
✅ Performance Max
✅ Standard Shopping
✅ Branded & Non-Branded Search
✅ Remarketing (YouTube & Display)

This growth is a testament to the power of data-driven decisions, creative testing, and campaign layering.